Product Designer
Designing creative and intuitive solutions that drive business results
I'm Kristin Vogel, a product designer at B12 and Creative Director at Vogel Nest LLC. I specialize in wireframing, prototyping, user research, and designing client engagement tools that help businesses grow online.
About
I've been working as a lead Product Designer at B12 since 2018, where I design client engagement tools used by over 2,000 businesses. I create wireframes and prototypes that demonstrate UX design principles and drive design decisions, working closely with engineers, and product managers.
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As the Founder and Creative Director of Vogel Nest LLC, I've led brand launches, website redesigns, and digital marketing campaigns for 25+ clients, including HBO, Warner Bros, DC Comics, DramaFever, and Athleta. My work spans from creating professional digital art to managing comprehensive web projects.
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My design philosophy centers on understanding user behavior through research and analytics. I use tools like Fullstory, Metabase, and user interviews to identify pain points and opportunities, transforming insights into intuitive design solutions that deliver measurable business impact.
Core Competencies
User Experience (UX) Design
User Interface Design
User Research & Interviews
Wireframing & Prototyping
Information Architecture
Brand Identity & Visual Design
Web Development
Graphic Design
Social Media Strategy
Cross-functional Collaboration
Projects
B12
AI Agent
AI Agent is a conversational AI assistant in the B12 platform that helps users manage and optimize their websites through simple, natural language commands. Acting as both a tactical co-pilot and strategic advisor, it simplifies the editor experience by turning user intent into actionable results.
