Product Designer
Designing creative and intuitive solutions that drive business results
I'm Kristin Vogel, a Product Designer at B12 and Creative Director at Vogel Nest LLC. I specialize in designing AI-powered experiences, from wireframes and prototypes to user research and client engagement tools, helping businesses streamline workflows, strengthen their online presence, and grow with confidence.
About
I'm a Lead Product Designer at B12 (2018–present), where I design AI-powered client engagement tools used by over 2,000 businesses. I leverage AI to accelerate prototyping and UX research, translating complex machine-assisted workflows into interfaces that feel intuitive and human.
As Founder and Creative Director of Vogel Nest LLC, I partnered with 25+ clients, including HBO, Warner Bros., DC Comics, and Athleta, leading brand launches, website redesigns, and digital marketing campaigns across a range of industries.
My design process is deeply data-informed. I use tools like Fullstory, Metabase, and AI-augmented user research to surface behavioral patterns and pain points at scale. I turn those signals into design decisions that are not just intuitive, but measurable, bridging the gap between intelligent systems and the people who use them.
Core Competencies
User Experience (UX) Design
User Interface Design
User Research & Interviews
Wireframing & Prototyping
Information Architecture
Brand Identity & Visual Design
Web Development
Graphic Design
Social Media Strategy
Cross-functional Collaboration
Projects
B12
AI Agent
AI Agent is a conversational AI assistant in the B12 platform that helps users manage and optimize their websites through simple, natural language commands. Acting as both a tactical co-pilot and strategic advisor, it simplifies the editor experience by turning user intent into actionable results.
